Studies show that email marketing is the most effective marketing channel, beating out social media, paid search, SEO, and affiliate marketing.
Most of the 3.8 billion email users worldwide check their email personal and work first thing in the morning. When I talk about email marketing, the first thing most people claim is that they get too much email, that email is outdated. While that’s probably true, it’s still one of the most powerful ways to engage potential customers. On average, email generates $38 for every dollar spent, which is a 3,800% return on investment.
The secret is to use email to build upon an existing relationship with your customers and leads by providing relevant, valuable, well-written messages that captivate the reader and will help them take action on their goals. You can use email marketing to communicate almost anything. The creative possibilities are endless but the job will be easier with the right email marketing service: To easily collect emails, design beautiful emails, send them to the inbox and not in the spam folder, and more importantly, to check how your email campaign is performing.
Below you will find my top five recommendations followed by a brief buyer’s guide to help you find the right email marketing service for you.
