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How to Use Google Alerts to Find Relevant Content

Looking for a new way to research or find content ideas for your marketing content? Check Google alerts.
Google Alerts is a free tool from Google that lets you monitor the web for mentions. Basically, it sends emails to a user when Google finds new results that match a user’s search term.

This is fantastic for marketers, as you can receive alerts when your products, competitors, company, or keywords are mentioned anywhere on the web.